bedfordshire florist behind the scenes


 Hi, my name is Ellice and I am the owner of Willow & Blossom Floral Design. 

I discovered a passion for floristry after completing my work experience in a local florist, whilst at school. After my A levels I decided to pursue my passion for flowers, and went on to study floristry at Shuttleworth College in Bedfordshire, qualifying in 2009. 


Once a qualified florist, I juggled my floristry business alongside my full time job for several years. After a rebrand back in February 2018 I took the plunge and became fully self employed! The best decision I ever made, and I am now loving focusing on my own business creating bespoke wedding designs for all my lovely couples. My flower studio is based in the Hertfordshire countryside and has a cosy consultation space where we can meet to discuss your wedding plans. 

Very proud to say I was the 2019 Winner of The Four Counties Wedding Awards in the Florist category and also received the Highly Commended award in the newcomer category.

 And this year in 2020 I have won the florist category again which is amazing! 

I love creating designs with lots of texture and bold blooms, with a natural feel.


My favourite flower is a Ranunculus!

April 2021 update

I have just opened my first shop! I am located on Offley Hoo Farm, where there is a community of other businesses. The new Florist & Gift shop includes lots of pretty items perfect for gifting or treating yourself to! Fresh flowers, Houseplants, Dried Flowers, Gifts & amazing products from other independent creatives. 

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4CWA 2019 Highly Commended Black.png